Work done at Chimpanzee
Plan A Destination Wedding
Bright, bold colours in large images were the focus of this design for me.
Our client hadn’t had a site refresh in quite some time and was looking for something to better represent her business image and to entice new clients. Her existing website was not portraying the professional level of her business.
I combined research on both travel/tourism and wedding marketing to decide on a design strategy. After looking at several tropical destination sites, and considering that items for weddings are one of the most viewed topics on Pinterest, I decided on going with a bright and bold colour scheme with large images and a mix of script text for accents.
The client’s existing site was very text heavy so I decided to go on a more image-based design to draw users into the experience of a tropical or destination wedding, drawing from images of both. She had a few requirements of what she wanted to feature on the home page.
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